imagine there's a video here lol
Creative Direction that turns your ideas into art.
We combine content and beauty to make your brand convert more and capture more of your market.
If you’d prefer to send your questions via email, send them to jackson@jacksonsword.com
What We Do
We build and manage personal brands for founders who want to create movements that outlast them.
Goal: build 1000 personal brands
Creative Consulting
We build creative worlds for founders. A thesis that's actually true about who you are. A voice that sounds like you on your best day. A visual system that holds up across every surface. And the content that puts all of it in front of the right people.
Most personal brands fail because they're built on what the founder thinks the audience wants instead of what's actually true about the founder. We start the other way around. The thesis comes from you. The world gets built around it and your audience becomes enthralled by it.
We direct, that means we hand you the plan, and you show up to make it real in front of the camera. Most of our clients come to us already doing the work, they just need help showcasing it.
Work History
Parasocial is led by Jackson Sword. Before Parasocial, Jackson was:
Founder, CEO @ Parasocial - 2025 - Present
Multi-Media Agency @ SFM - 2022 - 2024
Happy (mood) - 2023 - 2024
Dominos Delivery Driver - 2019 - 2022
Collaborations
Saint Harris: Cofounder of Team Kozen and Curated Threads. 200K+ personal brand that runs as the front door to both companies.
Phia: Collaborated with Sophia Kianni on a video for Phia, the AI shopping app she cofounded with Phoebe Gates.
Jayda Jones: Had no presence on IG or YT. We built her brand from the ground up and launched it to 20k followers in under three weeks and $25k cash collected.
Bounceback Pickle: Helped Dillon launch the brand. Millions of views and thousands in pitch comps.
Creative Direction that makes your competition irrelevant.
